5 Marketing Strategies To Boost Small Business Profits
boostyourbottomline
When most people talk to us about their marketing, they focus on advertising. While advertising is a part of the marketing mix, that's all it is. A part. Marketing is much bigger.A better way to think about marketing is to envision a pyramid. Marketi...
PR Failure Defined
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 745 including guidelines and resource box. Robert A. Kelly © 2003.
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PR Still a Mystery to Some
Robert A. Kelly
Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about.
The casual observer is left with a confusion of tactical, application-oriented definitions ...
How You Can Look Good And Feel Better During Cancer Treatment
News Canada
(NC)-Tips:
Use warm (not hot) water and a mild facial soap or creamy cleanser that tissues off. A non-stimulating alcohol-free freshener will remove all traces of cleanser.
Apply moisturizer to protect against dryness and relieve irritation, and create a sm...
Self-Knowledge: The Key To Finding The Right Career Direction
Atul Mathur
Your career, like any journey, has a beginning, an end and a direction. For many people, the present direction of the career is probably not a result of entirely their own choices. If, for some reason, you are not happy with the direction of your career, the...
Travellers: Make Your Health Policy Work For You
News Canada
(NC)—The purchase of travel health insurance is a sensible idea for anyone taking trips outside Canada. If you get sick unexpectedly or have an accident while you are away, the health services in other countries are generally much more costly than those whic...
Marketing Is a System, Not an Event
John Jantsch
Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it’s precisely this view of marketing that holds most small businesses back. They fall prey to the “...
Tips for Handling On the Job Setbacks
Alexandra Levit
If you’ve chosen a business career, you will inevitably experience some type of setback. And whether your pet project is canceled, your performance review is a bust, you get turned down for a promotion, or you’re asked to leave the company, setbacks hur...
The Network Within
Rita Fisher
When you hear the word “networking”, what comes to your mind first?
You probably think about going to a job fair or asking all of your friends, family members and acquaintances for jobs.
But if you are currently employed, you might very well have easy access...
Making Your Purpose Your Business, Step#4
Heather J. Tait
Step#4 – Organizing & Developing Online Content
If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website. ...
Develop a Great Elevator Pitch
What comes to people's mind when they say your name? You probably haven't given it a lot of thought; few of us have. When we don't develop and manage our professional image, we invite others to do this for us, and we lose control of how we are perceived.
In business,...
Businesses Should Specialise Not Generalise
Andy George
In the 1980s it was the fashion for businesses to be diverse and to offer a variety of service. This strategy was found to be wanting in the 1990s when many businesses decided to stick to the core businesses they know best and to dispose of non-core busines...
Creating Demand with Email Newsletters
Julia Hyde
You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are still in single digits and your sales are...well let's ju...
18 PR Tips for Startups
Brian Solis
PR is one of the most misunderstood disciplines in the marketing department and many startup entrepreneurs and even veteran executives are quick to under estimate and under value it, or on the contrary, expect PR to solve all of their marketing needs all wit...
Traffic Generation Tutorials. Article 1 of 10 Bi Weekly Articles
Mal. P. Bailey
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An 'In Depth' Look At How To Create an email d...
