Dirty Hooligan! What a Crude Street Corner Come-On Taught Me About Direct Response Marketing
Harmony Major
Can't get a date?
No, I mean to your website.
Day in and day out, I see marketers address "filet mignon" prospects like $10 streetwalkers.
How do they expect to get the sale (or the signup, or the download, or the ___) like THAT?
It's all about converting ...
5 Ways of Using Direct Marketing
Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly. For example, if you were to send out one thousand solicitations by mail and you receive seventy responses, then you know that the mailing led to a seven p...
Powerful Direct Marketing Numbers
Larry Brophy
p>Direct Marketing works! Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is 'conversation in writing'. It works because, no matter what you have heard, ...
Real Estate Marketing, Do You Use Direct Mail?
Barrett Niehus
p>Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your job. However, you level of success in lead development...
Direct Marketing Strategies for Holiday Email Promotions
Richard Cunningham
Tis the season to leverage customer interest data for successful email marketing.
All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direct...
Effective Direct Marketing
Brandon Lambert
I knew a guy that owned a vacant house once, and he always laughed at the amount of postcards he received every week. He said they all looked the same and he just threw them away. That got me to thinking about my own marketing and I quickly realized t...
Are You Making These Direct Mail Mistakes, 6 Direct Mail Tips
wayne60618
Direct mail is a lot like blackjack. To win a blackjack you need to be aware of the odds at all times and play so that you are maximizing your chances to win while minimizing your risks. The same is true with direct mail. Direct mail is "played" so that yo...
8 Tips to Increase Response in Email
Paul J Easton
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:
1. Personalize- "A persons name is still the sweetest sound"...
Three Proven Steps to Improve Your Home Business Advertising Response in Just 10 Days.
Bob Markovsky
Newspaper advertising is a tremendous source of new business that for so many businesses doesn’t ever reach its true potential. These 3 steps will help you change that forever!
You’re about to find out the mistakes that your competitors keep on making, an...
Which Marketing Channel Do You Use?
webrepairservice
There are so many marketing channels you can choose from, whether it is online or offline. What marketing channel do you use? What works for you? Are you looking for more ways to market your business and get the word out about your products and/or servi...
Using Internet Direct Mail To Increase Your Company’s Profits
Julia Hyde
“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses…Internet Direct Mail.
One of the most c...
If Real Estate Licenses Came With Marketing Degrees
Brandi Cummings
Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don't know anything about marketing and so they just do things as they have always been done. And the ...
Internet Direct Mail Is Different: 14 Things To Remember
Aran Kay
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.
However, marketers need to respect that online media and print media present different hurdles in achieving this g...
How To Write Direct Mail That Really, Really Works!
Julia Hyde
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer’s association is worth...
Put Your Marketing To The "So What?" Test
newgensolutions3
Want to get Better at your Marketing today? For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, w...
