Time to Spruce Up Your Public Relations?
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 615 including guidelines and resource box. Robert A. Kelly © 2003.
Ti...
Public Relations: Why it Works
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 570 including guidelines and resource box. Robert A. Kelly © 2003.
Public...
The Truth About Public Relations
Robert A. Kelly
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
Yo...
Anxious About Your Public Relations?
Robert A. Kelly
Shooting from the hip always creates anxiety.
Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they’ll get the res...
Public Relations Productivity
Robert A. Kelly
Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?
I opt for holding public relations responsible, first, for recognizing that people act on their perception of th...
Public Relations: Toast?
Robert A. Kelly
Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.
They’re entitled to wonder where their money wen...
Public Relations Mixup?
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 885 including guidelines and resource box. Robert A. Kelly © 2003.
Public...
What Is "Best Practice" Public Relations?
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 845 including guidelines and resource box. Robert A. Kelly © 2003...
How to Take Advantage of Public Relations
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 760 including guidelines and resource box. Robert A. Kelly © 2003....
Mission-Critical Public Relations?
Robert A. Kelly
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.
And particularly so when that tool helps you persuade your most important external stakeholders to you...
Public Relations' 8 Fix Factors
Robert A. KellyI say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effort as it strives to persuade important outside stakeholders to your wa...
Leveraging your Reputation - Making PR Work for You
Barry Forward
p>We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community? Publ...
PR Buyers Beware!
Robert A. Kelly
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.
Especially sad when tactics are placed in motion befo...
Sound Like Your Situation?
Robert A. Kelly
What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing.
Big p...
PR: How Sweet It Is!
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 800 including guidelines and resource box. Robert A. Kelly © 2003....
