Time to Spruce Up Your Public Relations?
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 615 including guidelines and resource box. Robert A. Kelly © 2003.
Ti...
This is the Power of Public Relations : PR Tips
Robert A. Kelly
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success.
Its power really lies in doing something positive about the behaviors of a bu...
How To Hire A Suitable Public Relationship Firm
bizavings
Public relations (PR) agencies represent about half the total public relations budget of most companies. It is important that you hire a public relations firm that understands your financial prudence and has a working knowledge of your business. A public relat...
The Sickly State of Public Hospitals
Sam Vaknin, Ph.D.
There are many types of hospitals but the most well known are the Public Hospitals. What sets them apart is that they provide services to the indigent (people without means) and to minorities.
Historically, public hospitals started as correction and w...
PR Is Just Smart Business
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 775 including guidelines and resource box. Robert A. Kelly © 2003.
P...
Have You Read My Book?
Scott Lindsay
Perhaps you are fortunate enough to have your own book published. Your publisher might be a large firm with allocated resources to manage the Public Relations (PR) for your book or they might be a smaller firm that relies on their authors to do some of the...
So What's Wrong With Strategic?
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 825 including guidelines and resource box. Robert A. Kelly © 2003....
PR Advice You Didn't Ask For
Robert A. Kelly
Although, as a business, non-profit or association manager, you may be glad this came your way.
Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. ...
PR: The Wildcard Marketing Strategy
Dali Singh
p>What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the busi...
Managers: Why PR is SO Key
Robert A. KellyWhen outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can pr...
A PR Surprise for Managers
Robert A. KellyFor those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies. Truth is, your PR budget can deliver results far beyond such ...
PR: Your 500 Pound Gorilla
Robert A. Kelly
What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?
And th...
If I Were Coaching You
Robert A. Kelly
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.
Use the fundamental premise of public relations to produce external stakeholder ...
Inoculate Yourself Against Bad PR
Robert A. Kelly
What is bad PR?
Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.
It fails to create external stakehold...
Attention PR Shoppers!
Robert A. Kelly
As a business, non-profit or association manager, what do you want?
Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives?
Speci...
