Toyota Vs. Godzilla
Peter Robinson
Watching the latest Toyota Tundra commercial, and realizing what it really means, reminds one of watching Mike Tyson fight when he was young...there is a creeping feeling of dread and inevitability concerning the outcome.Having identified the next automo...
The Heroic Entrepreneur: Profiting from Your Brilliance
Donna Gunter
If you look up the definition of hero in Webster's, you'll find a definition something like, 'A person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life: soldiers and nurses who were heroes in an ...
Just War
Sam Vaknin
In an age of terrorism, guerilla and total warfare the medieval doctrine of Just War needs to be re-defined. Moreover, issues of legitimacy, efficacy and morality should not be confused. Legitimacy is conferred by institutions. Not all morally justified...
Quick Tactics To Brand Your Business And Make More Sales
Charles Kangethe
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition.
Branding is 'The total emotional and intellectual involvement your prospects and customers have with your business and products.'
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